COME AND SING FOR JOY

Come and Sing for Joy is a social enterprise, which aims to focus on the psychological needs of FDH. Its goal is to provide a platform for FDH in Hong Kong to show their singing talent, share their interests and assist them in staying connect with the local community. It aims to foster awareness, respect, understanding and harmony between our society and FDH. In order to help them to maintain a more balanced life, it will organize monthly singing contests and offer some quality social activities and opportunities to enhance them and let them participate and shine in our society.

 

Mission

Come and Sing for Joy aims to enhance the respect and understanding of the FDH within our local community and brings them out of isolation.  It fosters harmony in our society.  It helps to cultivate a healthy, balanced and happy lifestyle for FDH and at the same time to encourage FDH to reach out to the local community. 

 

Vision

Through our activities, Come and Sing for Joy will become a major platform to promote respect and acceptance for FDH in HK.  It is also a platform for FDH to network and collaborate with each other and the local community.

 

Value and Impact-  BRIGHT

Balance- To help FDH to stay healthy physically and psychologically

Respect- Appreciation of the talent and ability of FDH

Integrity- More than understanding, a forum for sharing, support and laughter

Graciousness-  A quality of social conduct

Harmony- To cultivate a happy community, brings people together and promote bonding

Transformation- To promote a shift of attitude towards FDH

 

Positioning Strategy

Come and Sing for Joy promotes the recreational and cultural values. Internet and social media platform will be used to create a strategy of multiple touch-points communication, which could improve participant intimacy and build a desirable brand image.

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