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Come and Sing for Joy is a continuation of the pop-up experience that was being carried out during one of our class in MA Art and Cultural Enterprise at Central Saint Martin.  

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For our team, we have Loretta, Kate Fung, Justin, Sabrina, Trumpet and myself.  I proposed to target the Filipino domestic helper(FDH) community as our target customers, because they usually have big crowds gathering in central, which is nearby our classroom during Sunday. Through my memories and observations, I suspect many Filipinos enjoy singing as I remember I always hear my helpers sing while they are cleaning the house. I suggested we set up an open-air karaoke system for them and let them have a chance to perform and have some fun. 

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We have prepared some simple equipment and a Facebook page for the venture. We have one microphone, one speaker, one I-pad for downloading music and lyrics, one tripod for holding one of our phones for video, a few written slogans, a few packs of candies with our Facebook page name sticker “Sing4joy2016”and some beauty products as prizes.

 

Our final features as follows:

  • Activity: Sing4Joy2016

  • Slogan: Sing for Joy, Share your love, Win a prize; Umanict para sa Ligaya, Ipamahagi ang Pag-ibig, Manalo ng Premyo (in Filipino translation)

  • Simple performance equipment will be provided

  • Participant’s performance will be pictured and videoed, which will be posted on our Facebook page for sharing with friends and family

  • Whoever got the most votes will be the winner for “The Best Performance” and will receive a prize, three winners will be award

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By the end, we had 18 performances in total.​

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Key takeaways from the activity:

 

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  • Singing is a very popular activity among Filipino, it is powerful to draw public attention in a short time

  • Timing of the activity is important, do not do it over lunch time, after lunch is much more favorable

  • Videoing and putting their performance on a public page is a new experience for almost all of them, they were so excited and touched when they saw their performance on our Facebook page

  • A few hours is not enough for them to spread their performance to their friends and family, I found that even after a few months, people still viewing and liking some of the performance we posted

  • When they asked: Will you guys be here again next week? I know my venture has a true potential

 

To see how happy and enjoyable the Filipinos were during and after the activity, how happy they were when looking and sharing the video and pictures with their friends and family; it is really satisfying and fulfilling to my own self.

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This feeling trigger me to come up with the idea to establish a SE to take care of our helpers psychological needs.

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Come and Sing for Joy will provide FDH a platform to shine and be able  to receive respect and recognition from others. It further enables  them to express their "voices" not only to the Filipinos, their own families, but also to the local community. The above pop-up experiment of the mini singing contest has showcased the above value in a receptive form among the FDH.

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